How Should You Understand the Role of Data in Fighting Friendly Fraud?
Friendly fraud is one of the most persistent—and misunderstood—threats to ecommerce businesses today. While many merchants invest heavily in prevention tools, few take a truly data-driven approach to identifying and stopping chargebacks caused by deceptive or mistaken customer disputes.
This report, Quantifying the Challenge of Friendly Fraud, is an essential educational resource designed to help ecommerce leaders think empirically and strategically about the growing problem of friendly fraud.
It’s more than a diagnosis of the problem—it’s a roadmap for your post-purchase strategy, centered around the intelligent use of data.
Inside the report:
- The Role of Data in Fraud Prevention: Learn how customer behavior, transaction patterns, and dispute data can provide early warning signals.
- Common Misconceptions About In-House Solutions: Understand why internal teams often overestimate their ability to detect and respond to friendly fraud.
- How to Store and Structure Your Data for Maximum Insight: Get clarity on what data points matter most, and how to organize them for fast, effective analysis across your post-purchase systems.
- Modernizing Your Data Collection Systems: Actionable ways to update your stack to ensure you’re capturing critical signals.
- Audit and Optimize: Improve at spotting weaknesses in your processes and implementing data-first improvements
