How to Reduce Customer Friction During Holiday Sales Season

LIVE WEBINAR: December 6, 2023 at 12:00 PM Eastern

Holiday season is upon us, and there is no more critical time for merchants to get their fraud prevention right.

But how do you reduce customer friction in a world where everything you offer to lure shoppers in—mobile-ready stores, loyalty point schemes, and promotions—is ripe for fraudsters to fill your bottom-line with coal?

Avoiding undue friction in anonymous purchasing environments presents a unique challenge. But it can be overcome. The key? Evaluate digital risk signals related to device reputation and device-to-identity linkages while assessing user behavior for indicators of fraud.

In this webinar, you will:

  • Get NEW DATA on suspected digital fraud between Thanksgiving and Cyber Monday 2023
  • Learn the self-reported security expectations customers have this holiday season
  • Understand why account takeover and loyalty fraud are still rising, and its impact on merchants
  • Gain insight into how to both prevent fraud AND minimize friction for good customers

This webinar has ended

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