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Balancing Customer Experience and Fraud Prevention: What’s the Secret?

September 24, 2022
A burlap money bag marked with a dollar sign sits beside a security shield and padlock, next to a navy sign highlighting Allstate's finding that nearly 60% of scam cases this year involve impersonation.

Allstate Data Shows Impersonation Behind Nearly 60% of Scam Cases This Year

November 11, 2026
A gavel rests on its sound block beside stacked wooden blocks reading “Shell Companies,” “Unauthorized Debits,” and “$3.7 Million,” with a document titled “Federal Charges” and credit cards in the foreground, set against a blurred background of law books.

Two Charged Over Shell Companies That Used Payment Processors to Attempt $3.7M in Unauthorized Debits

November 11, 2026
A person holds a magnifying glass over a glowing digital shopping cart icon, surrounded by connected icons representing a padlock shield, credit card, user profile, bar chart, location pin, and email, with the text “OSINT, Open-Source Intelligence” beside it — illustrating the use of open-source intelligence to investigate online shopping and e-commerce fraud.

What Is OSINT in Cybersecurity? A Guide for eCommerce Merchants

November 11, 2026
A whiteboard titled “Visa Benchmark: AI Shopping Agents” shows bar charts of error rates with the headline “AI Shopping Agents Failure Rate: FAIL 42.8% of Test Runs,” along with icons depicting failed test runs, failed shopping cart checkouts, and broken connections labeled “Broken connect failures in the action”; a desk below holds printed evaluation documents with highlighted text, colorful sticky notes, markers, and an open notebook with handwritten charts.

Visa Benchmark Finds AI Shopping Agents Fail 42.8% of Test Runs

November 10, 2026
A printed “ReliaQuest Retail Cyber Security Report” lies on a wooden desk with a fishing hook piercing a pie chart, pointing to the red 39% segment labeled “PHISHING: 39%, 39% of Initial Access in Retail,” with a sticky note reading “Initial Access” and an arrow pointing to the chart; paperclips, a pen, a magnifying glass, tape, and other documents surround it on the desk.

ReliaQuest Finds Phishing Now Drives 39% of Initial Access in Retail

November 10, 2026
Amazon Fraud Against Sellers and How to Protect Your Business

Amazon Fraud Against Sellers and How to Protect Your Business

November 10, 2026
Handcuffs lie beside stacks of U.S. $100 bills in front of a Department of Justice emblem, symbolizing the DOJ's charges against three individuals in a $129 million deepfake CEO and attorney impersonation fraud scheme.

DOJ Charges Three in $129 Million Deepfake CEO and Attorney Impersonation Scheme

November 9, 2026
A miniature shopping cart holding black “Black Friday” shopping bags sits beside two boxes labeled “Non-Delivery Claims” (with a crossed-out delivery truck icon) and “Fraud Claims” (with a warning shield icon), with a cardboard shipping box and the Chargeflow logo in the background — illustrating chargeback claim types handled during the Black Friday shopping season.

Chargeflow Data Shows Non-Delivery Claims Overtake Fraud as Top Chargeback Category on Black Friday Weekend

November 9, 2026
A Crédit Mutuel Arkéa conference room at dusk, with a wall screen displaying a world map marked “Breached” and “Accès Compromis” at multiple locations alongside a “€100,000,000” figure and “transferring data” warning; the table is covered with stacked papers, a document titled “Incident Report: Third-Party Breach,” a notepad, coffee cups, and a cut network cable.

Hackers Steal About €100 Million From French Bank Crédit Mutuel Arkéa Through Third-Party Provider

November 9, 2026
Four wooden blocks labeled “Chargebacks,” “Manual Fraud Reviews,” “45%,” and “98%” with downward arrows, connected by a blue curved arrow pointing toward the Sardine logo in the background — illustrating reductions in chargebacks and manual fraud reviews achieved with Sardine’s fraud prevention platform.

Raise Cuts Chargebacks 45% and Manual Fraud Reviews 98% With Sardine

November 6, 2026
A clipboard with a “Fraud Prevention Checklist” listing checked items — monitor for suspicious orders, verify customer identity, use fraud detection tools, set transaction limits, and review high-risk orders — next to a miniature shopping cart holding a gift-wrapped box with a “Black Friday” price tag, and red and black shopping bags in the background.

Black Friday Fraud Prevention Checklist for eCommerce Merchants in 2026

November 6, 2026
A fishing hook pierces a stack of credit cards, with a black card reading “REVOLVE” on top, next to a laptop and a miniature shopping cart in the background — illustrating phishing fraud targeting payment card information in online shopping.

Revolve Says Attackers Stole Customer Payment Card Data Ahead of Holiday Shopping Season

November 4, 2026
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Balancing Customer Experience and Fraud Prevention: What’s the Secret?

How do you fight fraud effectively without your customers noticing?

Last Updated on September 24, 2022 by merchantfraudjournal

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Webinar Overview

How do you fight fraud effectively without your customers noticing? You’ll learn the secret to finding the balance between these two goals, and how to build and execute a single strategy that will hit KPIs for both.

During this webinar, we’ll discuss the mistakes companies make when developing a customer-centric fraud prevention strategy—and reveal the three actionable tactics that can deliver a huge impact in a short amount of time.

We’ll cover:

  • What is a transaction risk profile, and why does it matter?
  • What stages of the customer journey matter when it comes to stopping fraud?
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  • What is the proper role of the human fraud analyst in an age of increasingly complex threats?
  • And more!
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