Forter, the trust platform for digital commerce, has announced its work with L’OCCITANE JAPON, a major retailer of natural cosmetics and well-being products, to deliver fully automated fraud prevention that significantly reduces chargebacks, increases revenue and creates a seamless customer experience.
Forter’s Trust platform is powered by the largest network of retailers. The company applies Machine Learning to deliver decisions that are 100% automated, with average response times under 400 milliseconds. Since the platform has no dependency on manual reviewers, it scales seamlessly as merchants grow.
Before deploying Forter, L’OCCITANE JAPON relied on a rules-based, manual review system which slowed transaction times and stretched available resources. With Forter, the company was able to fully automate its fraud detection and within two months of deployment, it had improved its approval rate to over 99% with zero chargebacks. The instant, automated decisioning enabled L’OCCITANE JAPON to focus resources on improving customer experience – from checkout to delivery.
“Our online store is an important touch point with our customers,” said Satoshi Yoshida, DX Manager of L’OCCITANE JAPON. “It is critical to provide a good customer experience. Forter’s platform has been able to improve the customer experience while dramatically reducing operating costs and chargeback losses. We believe that we will be able to grow our online business more than ever with Forter.”
Source: IT Brief